Coming soon listings can be a great way to market a home… if they are done right.

What are “coming soon" listings, and why would you do one? Essentially, these are listings in the MLS announcing that a property is going to be hitting the market in the near future in an attempt to generate anticipation and urgency for buyers. This can be a major advantage to home sellers who are looking to premarket their homes and get a quick sale. They can also be done so wrong that they become a liability. Today, we’re discussing everything you need to know about coming soon listings.

Feel free to watch the full message above or use these timestamps that will direct you to various points in the video:

0:00 — Coming soon listings

0:21 — What is a “coming soon” listing?

2:00 — Mistakes when doing a coming soon listing

3:22 — How to do it right

4:16 — Wrapping up

Remember, if you have any questions about coming soon listings or real estate in general, please feel free to reach out to me by phone or email. I would be delighted to serve as your resource for all of your real estate needs.

 

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                           Contact The Lowry Team today! Call or text 513-586-6900

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